LENOX TOOLS - BRAND REPOSITIONING
Lenox saw blades are a premium product with a price tag to match. Their audience was a bunch of skeptical tradesman who thought the other blades they were using were just fine.
Sales data proved that when these folks tried a Lenox blade, they were hooked, as Lenox far outlasted the competitors blades. So we set out to raise awareness of their performance and spread samples as far as we could.